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Your lashes evolved. Your mascara didn't.
Many women over 40 find that their favorite mascara no longer delivers the same results. As lashes become finer, shorter, and more delicate over time, traditional formulas often fail to meet their changing needs. VolumeCare+ was designed specifically to address those challenges.
Oversized brushes are made for dense lashes, but on sparse lashes they can skip, smudge, and leave smaller hairs untouched. VolumeCare+ reaches and defines every lash, helping create noticeable volume, length, and separation from root to tip.
Heavy waterproof mascaras can weigh lashes down, flake throughout the day, and require aggressive rubbing during removal. VolumeCare+ features a lightweight, buildable, clump-resistant formula that removes easily while remaining gentle on sensitive eyes.
Unlike ordinary mascaras that simply coat the surface, VolumeCare+ contains nourishing peptides that help condition lashes while you wear it, supporting a fuller, stronger, and healthier-looking appearance over time.
More than another mascara—it's made for the lashes you have today.
“This mascara completely transformed the look of my lashes. They appear fuller, longer and healthier, while still feeling lightweight throughout the day. It genuinely delivers on what it promises and has become a staple in my routine.”
Susan Wogan
“After testing countless mascaras over the years, this is the first one that feels comfortable on sensitive eyes while still creating impressive length. I’ve also noticed my lashes looking stronger and healthier over time.”
Karen Squirrell
“I've been using it consistently and love the results. My lashes look noticeably longer and more lifted without extra tools. It wears beautifully, removes easily and never feels heavy or flaky.”
Lizbeth Downward
“I wasn't expecting such a dramatic improvement. It works beautifully on delicate lashes and stays comfortable all day. I've already recommended it to several friends.”
Katie Brooks
“What a difference the right mascara can make. It brings definition back to my eyes and helps me feel more confident every day. Easily one of my favorite beauty discoveries.”
Fiona Farley
VolumeCare+ Mascara has a biotin and peptide-infused formula. These active ingredients are designed to enhance the appearance of longer, thicker & healthier eyelashes over time. With each coat of mascara you are also conditioning your lashes and making them stronger and less prone to fallout and breakage.
VolumeCare+ Mascara has a specifically crafted brush that will find and coat even the shortest and sparsest eyelashes.
Using mascara can turn into a love-hate relationship when you have extremely sensitive eyes. VolumeCare+ Mascara is hypoallergenic and tested to be safe for even the most sensitive eyes. No irritation is guaranteed!
With just one effortless coat you'll achieve the eyelash look of your dreams. The silky-smooth formula will lift, lengthen and naturally curl even the thinnest and shortest eyelashes. They will not only look longer and thicker, but also well-hydrated, nourished and soft.
VolumeCare+ Mascara withstands rain, tears, sweat, runny eyes or any moisture. It stays put all day without clumps, flakes or smears. Best part? It's easy to remove it at night.
Every single little detail, starting from the brush and ending with the formula, has been carefully chosen to offer mature women with thinning eyelashes the best results possible.
What makes it the best:
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at contact@tryrumicosmetiques.com anytime.
Your order ships within 1 business day of being placed and arrives in 4-9 business days.
You get immediate volume on application. With everyday use, the active conditioning ingredients make lashes look healthier, longer and better defined — happy, healthy lashes with a beautiful natural mascara look.
Yes. The formula was tested and developed to suit even the most sensitive eyes.
Simply rinse the mascara off with warm water and a washcloth, sweeping gently downwards. Your usual cleanser or makeup remover works too — and our AminoBlend+ Micellar Makeup Remover takes it off gently while nourishing the lashes at the same time.
It is water-resistant rather than waterproof: a smudge-free look all day, and a lash-friendly removal at the end of it.
Yes. The active ingredients and the lash-friendly removal process condition and nourish your lashes, so they look longer, thicker and healthier, and are less prone to fallout and breakage.
Important to know: don't pump the wand in and out of the tube — that pushes air in, dries the formula and makes it clump. Wipe the wand on the rim, then apply from the tips down to the base of the top lashes, looking down towards your nose. Lift the outer corners with the tip, comb through anything clumpy, and finish with a light layer on the lower lash line.
Aqua, Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, CI77499 Black Oxide of Iron, Stearic Acid, Propylene Glycol, Cera Alba, Dimethicone, PVP, CI77266 D&C Black No.2, Polysorbate 80, Sorbitan Sesquioleate, Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance, Alcohol Denat., Myristoyl Pentapeptide-17, Biotinoyl Tripeptide-1.
VolumeCare+ Mascara was created because nothing like it existed: no mascara had been designed specifically for thinning lashes while accounting for everything else mature women deal with — sensitive eyes and skin, watery eyes, menopausal sweats, weak lashes that can't be rubbed during removal. It works as a mini treatment with every coat: a 2-in-1 that coats even the shortest lashes and conditions them at the same time.
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Customer Reviews
Review highlights
Honestly one of the best mascaras I’ve used. I have quite short lashes and the brush makes it easy to apply. It doesn’t smudge once applied and volumises and separates my lashes. It’s also easy to remove. I also LOVE the blue!
I love this mascara, I’m 67 and can find other products clog my lashes and also smudge under my eyes. This mascara goes on well, covers well and makes my eyelashes appear longer and thicker. I have been using it for a few years now on subscription and wouldn’t go back to anything else.
I have been using this mascara for more than two years now. It is a fabulous product that gives definition to my lashes. It does not smudge, making it an excellent choice for contact lens wearers.
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VolumeCare+ MascaraMin mamma såg reklam för den här mascaran på insta och köpte en till mig. Först var jag skeptisk men den är seriöst den bästa mascaran jag haft! Jag badade i havet två dagar på raken i Kroatien och den satt kvar som om jag precis lagt på den. Den böjer och förlänger fransarna! Bästa ever!
It’s almost indescribable but let me tell you what I can. This is the only mascara that will not leave you with black rings around your eyes by the end of the day. It lengthens and strengthens your lashes. It does not flake off. It leaves you with the most gorgeous set of full lashes and goes on so easily with no clumping! It may be pricey but as with all things you get what you pay for. It lasts a long time and is worth every penny! I will never go back to any other mascara. I gifted this product to my sisters as well because I love it that much and wanted to share it with them.
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VolumeCare+ MascaraIt's a little difficult to get off, but entirely worth the effort. I have pretty long lashes to begin with, and this is the only mascara that doesn't get clumped up in them or make them look spidery. Everyone thinks I have really good extensions. Everyone. PLEASE start making it in fashion colors. Would kill for it in emerald and dark purple.
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VolumeCare+ MascaraI’ve been using this mascara for two years now and I absolutely love it. It’s very easy to apply, and makes my lashes look long and lush without being clumpy. It doesn’t smudge, even though I like to use quite a lot of moisturiser around my eyes. And it doesn’t flake either. I use an oily remover to take it off, it comes off easily and doesn’t sting my eyes. I’m 64 and this product is one of my top discoveries - I love it and have bought it for friends too.
Having been very disappointed in the past by internet products!! This was amazing 🤩!! As a 70 year old with practically no lashes! This gave me a lovely look. Thank you for restoring my faith in this does wonders claim!! Yours lives up to the mark 100% thank you.
Easy to apply with a nice fine brush. I bought the brown, my eyelashes look natural but longer. Easily removed at the end of the day. Like a lot of other reviewers, being older (70) my eyelashes are not in great shape or plentiful, but this product has certainly helped.
Seriously, just look at these lashes! I never do product reviews, but this one is well worth it.
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VolumeCare+ Mascara
