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HairMagic+ instantly refreshes your hairline and roots with a clean, non-sticky formula that delivers soft, natural-looking coverage and helps restore confidence in moments.
Its smart color-adapting pigments blend effortlessly into your unique tone, creating the appearance of fuller, denser hair with a finish that looks completely natural.
Enriched with Argan Oil, Panthenol, and Vitamin E, HairMagic+ supports both scalp and strands while disguising greys and sparse areas, turning every touch-up into a nourishing treatment.
The water and transfer resistant formula stays flawless through humidity, exercise, and busy days, while washing away easily with shampoo. Each compact can provide approximately 2–4 months of daily use.
Made for confidence and convenience, HairMagic+ includes a precision dual-ended brush and built-in mirror for easy touch-ups wherever your day takes you.
Choose Your Ideal Shade
Selecting the right HairMagic+ shade is simple—match it to your roots or natural hairline rather than the ends of your hair. The formula is blendable and buildable, making it easy to achieve a seamless result even if you're between shades.
Dark Brown
Ideal for medium-to-dark brown tones such as espresso and cool chocolate. Delivers rich coverage while maintaining a natural appearance.
Medium Brown
Best suited to mocha, chestnut, ash brown, and similar medium brunette shades. Provides balanced, natural-looking definition.
Natural Blonde
Designed for ash blonde, beige blonde, sand blonde, and dirty blonde tones. Perfect for subtle coverage without unwanted warmth.
Copper
Created for auburn, ginger, copper, and strawberry blonde shades. Enhances warmth while blending naturally into red-toned hair.
Charcoal Brown
A cool-toned deep brunette shade that works beautifully for espresso, dark ash brown, and soft black hair.
Chocolate Brown
A warm brunette option ideal for chestnut, golden brown, and classic chocolate hair colors.
Platinum Blonde
Perfect for icy blonde, pearl blonde, silver blonde, and ultra-light ash blonde shades.
Also suitable for brows
Apply lightly with an angled brush and blend for natural definition and fuller-looking brows.
My Secret Weapon Between Salon Visits!
"This powder has literally saved me hundreds of dollars! I used to rush to the salon every 3 weeks for root touch-ups, but with HairMagic+, I easily stretch to 6 weeks between appointments. It takes 90 seconds to apply, blends seamlessly with my color, and no one can tell the difference – not even in bright office lighting. Absolute game-changer!"
Jessica B.
Fuller Hairline & My Confidence is Back!
"My thinning hairline made me feel self-conscious for years. I tried sprays that looked fake and felt sticky, but HairMagic+ changed everything. It fills in my sparse areas so naturally that even my hairstylist couldn't tell I was using anything! It feels weightless, stays in place all day, and has given me back the confidence to wear my hair up again."
Linda P.
Finally, Coverage That Doesn't Irritate!
"My sensitive scalp reacted to every root concealer I tried – until HairMagic+. The coverage is flawless, it stays put through my yoga class, and best of all, my scalp doesn't itch or flake. I can finally touch up my roots without paying the price with irritation afterward. This product is truly different!"
Emily R.
My Greys Vanished in Seconds!
"After trying countless root touch-ups, I was ready to give up. Then I found HairMagic+! Two minutes in the morning, and those stubborn greys at my temples are completely gone. It blends perfectly with my dark brown hair and feels comfortable all day – no itching or irritation like other powders I've tried. Finally, a solution that actually works!"
Sarah M.
From Self-Conscious to Confident in Minutes!
"I was constantly worried about my thinning part showing under overhead lights. Now I spend two minutes with HairMagic+ each morning, and my hair looks naturally full again. It never clumps, flakes, or looks obvious – just my hair, but better. The peace of mind alone is worth every penny!"
Olivia K.
Unlike typical concealers that just cover up, HairMagic+ is infused with a powerful blend of Argan Oil, Panthenol, and Vitamin E. With every touch-up, you're not only instantly camouflaging greys and thinning areas but also actively nourishing your scalp and fortifying your hair. It’s beauty and wellness, beautifully combined.
As hair matures, it can become more delicate and the scalp more sensitive. HairMagic+ understands this. Our gentle, lightweight formula is designed to be kind to your skin, providing beautiful, natural-looking coverage without the irritation, dryness, or itchiness often caused by other powders or sprays.
Say goodbye to chalky, dull, or obvious cover-ups! HairMagic+ has a finely milled, buildable texture that blends seamlessly with your natural hair. It creates the appearance of natural fullness and depth, so you can feel confident that your secret is safe – it just looks like your hair, only better.
We know you're busy. That's why HairMagic+ is designed for quick, fuss-free application. The included applicator pouch allows for precise placement, so you can target greys, roots, or sparse areas in minutes. Get ready to step out the door feeling polished and confident, effortlessly.
Whether you're dealing with humidity, a sudden downpour, or just the demands of a busy day, HairMagic+ stays put. Its water-resistant formula ensures your beautifully enhanced hairline and covered roots last, giving you one less thing to worry about.
HairMagic+ wasn’t just created to cover greys or stretch salon visits. It was designed to give you back control, comfort, and confidence—in just 2 minutes a day.
Every detail—from the nourishing ingredients to the undetectable finish—was carefully crafted to meet the real needs of women experiencing greys, thinning, or root regrowth. No harsh sprays. No itchy powders. No obvious patches. Just naturally fuller-looking hair that feels like you again.
What makes HairMagic+ your go-to solution:
No matter what your question is about our products, the team at Rumi is always on hand to provide prompt and accurate answers. Email us at contact@tryrumicosmetiques.com anytime.
HairMagic+ Hairline Powder is your 2-minute solution for instantly concealing greys, extending time between colorings, and filling in thinning areas along your hairline or part. This lightweight, multitasking powder transforms your look in seconds while caring for your hair with nourishing ingredients like Argan Oil, Panthenol, and Vitamin E.
Applying HairMagic+ is beautifully simple! Using the precision applicator included, gently press the powder onto clean, dry hair, focusing on your hairline, part, or any sparse areas. Blend with light strokes for a seamless finish. The buildable formula allows you to layer for more coverage where needed. For maximum staying power, especially on active days, a light mist of hairspray will lock everything in place perfectly.
Absolutely! HairMagic+ doubles as an exceptional brow powder. Simply use an angled brow brush, pick up a small amount of product, and apply with short, hair-like strokes. The buildable formula creates natural-looking fullness and definition. For all-day polished brows, set with our PowerBrow+ Tinted Eyebrow Gel – they're the perfect combination.
HairMagic+ now comes in seven versatile shades designed to match a wide range of hair colors:
Dark Brown – espresso, cool chocolate
Medium Brown – mocha, ash brown, chestnut
Natural Blonde – ash, beige, dirty blonde
Copper – auburn, strawberry blonde, ginger
Charcoal Brown – deep brunette, dark ash brown, soft black
Chocolate Brown – chestnut, golden brown, classic chocolate
Platinum Blonde – icy blonde, silver, pearl
Absolutely natural! HairMagic+ features an ultra-fine powder that's both buildable and exceptionally blendable. This gives you complete control to achieve a soft, undetectable finish that mimics real hair – no harsh lines, no stiffness, and no tell-tale powdery look. Even up close, it just looks like naturally fuller hair.
You can count on it! HairMagic+ is specially formulated to be water-resistant, standing up beautifully to humidity, light rain, and perspiration. It stays precisely where you apply it throughout your busy day, maintaining flawless coverage until you're ready to wash it out with your regular shampoo.
Yes! HairMagic+ works wonderfully across all hair types and textures – whether your hair is straight, wavy, curly, fine, or thick. The versatile formula delivers exceptional results for women dealing with thinning areas, greys, or root regrowth regardless of hair texture.
Absolutely! We understand that many women develop increased scalp sensitivity as they age. HairMagic+ is specifically formulated with gentle ingredients that provide beautiful coverage without irritation. The formula is kind even to sensitive scalps, so you can enjoy flawless results without any discomfort.
While HairMagic+ isn't primarily a growth treatment, its nourishing formula with Argan Oil, Panthenol, and Vitamin E supports a healthier scalp environment – an important factor for optimal hair appearance. By caring for your scalp while concealing, you're creating better conditions for your hair to look its best.
With regular daily use on targeted areas like your part and hairline, most women find their HairMagic+ compact (3.5g / 0.12 Oz) lasts approximately 2-3 months. A little goes a surprisingly long way, making it an excellent value for such transformative results.
Removing HairMagic+ couldn't be easier. It washes out completely with your regular shampoo – no special cleansers or extra scrubbing needed! Simply wash your hair as usual, and the product rinses away cleanly.
Not at all! Unlike many concealers that can leave hair looking flat or feeling weighted down, HairMagic+ is remarkably lightweight. The ultra-fine powder blends seamlessly without dampening your hair's natural movement or shine. Many users report forgetting they're even wearing it!
HairMagic+ is designed for clean, precise application with minimal product waste. The powder is firmly pressed into the compact, and the included applicator helps you pick up just the right amount and place it exactly where needed. For best results, use a gentle dabbing motion rather than sweeping to minimize any fallout.
HairMagic+ stands apart because it was developed specifically to address the unique needs of maturing hair. While most concealers focus solely on coverage (often with harsh, drying results), HairMagic+ delivers flawless, undetectable coverage while actually being good for your hair. The water-resistant, buildable formula creates natural fullness that lasts all day without irritation, even on sensitive scalps. It's truly the first "smart concealer" that works with your hair, not against it.
HairMagic+ is proudly 100% Vegan & Cruelty-Free! Below is the full ingredient list for each shade.
Dark Brown - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77891, CI 77491, CI 77492, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Medium Brown - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Natural Blonde - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Copper - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77499, CI 77891, CI 77491, CI 77492, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Charcoal Brown - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77499, CI 77491, CI 77492, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Chocolate Brown - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77499, CI 77891, CI 77491, CI 77492, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Platinum Blonde - Talc (Asbestos-free), Mica, Silica, Dimethicone, Magnesium Stearate, CI 77492, CI 77891, CI 77491, CI 77499, Phenoxyethanol, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Light Grey - Talc (Asbestos-free), Synthetic Fluorphlogopite, Silica, CI 77499, Magnesium Stearate, Ethylhexyl Palmitate, Dimethicone, CI 77491, CI 77492, Phenoxyethanol, Triethoxycaprylylsilane, Methylparaben, Propylparaben, Tocopheryl Acetate, Ethylhexylglycerin, Argania Spinosa Kernel Oil, Panthenol
Match the powder to your roots or natural hairline - not the ends of your hair. If you’re between two shades, choose the darker one for more depth (it’s easier to blend than to lighten). The formula is soft, buildable, and blendable, so it’s easy to achieve a natural, seamless result even if your shade isn’t a 100% perfect match.
At Rumi Cosmetiques, we believe exceptional products should perform as promised. After all, our business can only exist if you love the RESULTS you get from our products and continue to buy from us.
So, if you’re not happy with your purchase, for any reason, (which we doubt), we’ll be happy to return 100% of your hard-earned money. Just let us know by email and we'll get back to you as soon as possible!
Customer Reviews
Review highlights
I received my shade dark brown, it is literally an exact match. I even colored my hair last night and it still works perfectly. I love how it is waterproof and easy to blend. 5 star review for packaging and product!
This is the best product i have found for silver hair to cover the pink scalp! All the others only came in white and also were a more loose powder This is actually silver so matches my hair perfectly !!
Excellent for my pinky bits showing thru on my hairline etc...would recommend
love the product gonna go darker next time though as roots are black! whoops
I use this hair magic on my mother. She is 104 and will be 105 on Christmas Day. I’ll put it at the roots all over the Gray and she came out looking beautiful. I I was testing it so now I know for sure. My only problem is or negative comment would be the quantity is small for the dollar amounts
Please, please, please can we have this in a grey colour to turn grey haired ladies who have very fine hair into silver foxes. We need a product like this to add colour to our hairline and stop the skin shining through.
i bought the natural blonde, hoping it would cover some thinning spots. the powder itself seems nice and didn't irritate my scalp, which is a plus. however, the natural blonde was a bit too warm/golden for my ashy blonde hair, so it didn't blend as seamlessly as i'd hoped. it did provide some coverage, though. might work better for someone with a different blonde tone
Love this product. Easy to use with reasonable coverage of greys. Dies not make your scalp itchy like other sprays. One comment I would make is it would be nice to see more colour options. Dark blonde would give me the coverage I’m looking for.
I switched to Rumi’s Magic after using another similar product for 2 years. Rumi’s formula covers greys but doesn’t leave a build up on your scalp so you think your hair is now dirty. After using Rumi’s I also stopped seeing hair color on my clean hairbrush. Highly recommend this product over other similar grey covering powder products.
Magic is the right description for this powder. At age 86 and with thinning hair and a bald patch on the crown(but still like to look good) I had considered wigs, but every style would have looked too obvious on me. I didn't really expect any miracles with this product but thought I'd give it a try and I'm really happy with the result. My hair is white but I regularly have it coloured an ash blond, which gradually lightens as the weeks pass and the roots are showing. I read the reviews and someone mentioned Natural Blond for her similar hair colour; tried it as soon as it arrived, and was really impressed at how it disguised my white scalp and thinning hair. A very happy customer.
