Our Story

Our body changes as we age. At Rumi Cosmetiques, we believe your beauty products should too.

Rumi Cosmetiques Our Story

OUR PHILOSOPHY

We are dedicated to helping women embrace who they are, rediscover confidence, and celebrate every stage of life with pride and authenticity.

We believe in supporting one another, lifting people up, and striving every day to become the strongest and most fulfilled version of ourselves.

There is no reason to hide the journey we have lived or the wisdom that comes with experience. Every chapter adds value to who we are.

We are passionate about creating beauty products for mature women that enhance natural beauty rather than conceal it. Individual beauty deserves to be celebrated, and aging gracefully is simply another expression of that beauty.

Confident mature woman

We take a dual approach to our work and strongly believe it is a path of our (our, meaning, us and the customers) fullest potential. We're here to do so much more than just create cosmetics & skincare products with swift remarkable results. We're here to listen, support, help and inspire.

For our team it’s something truly deeper than a cosmetics company itself. It's our way of making this world at least a tiny bit better, our way of caring, loving, honouring and adoring. It's our way of expressing gratitude towards the strong women that have raised and kept us all together no matter the circumstances. It's our way of celebrating women of all nationalities, all races, faces, cultures and personalities.

At Rumi Cosmetiques we share our truest love for clean beauty whilst encouraging the sincere feeling of sisterhood.

WHY IT WORKS

Our main priority has always been to develop the highest quality products possible with thoroughly selected world-class ingredients as well as outstanding possible results, giving you the luxurious feeling at home, whilst still at a reasonable price range.

Simply nothing compares to the superlative formulas we have tirelessly worked to create with the highest rank professional cosmetic chemists, dermatologists, process engineers and other specialists of their métier in the beauty niche.

Why it works
Why our products work

Rumi Cosmetiques takes great pride in creating products that are made with love and deep understanding of our potential customers, everything being vegan, cruelty-free and specifically made for sensitive eyes & skin!

Mainly choosing ingredients of exclusively natural origin, at times in order to achieve superb advances, a product requires a man-made component. In those specific cases we pay immensely close attention to proof-testing for safety & possible irritation, thus thoroughly approving of the superior quality standards of clean make-up. You will not be disappointed.

Rumi Cosmetiques

SINCE 2020

Our beginning dates back to the year of 2020 when as a small family-run business we decided to create products with conclusive evidence of healthier, longer and thicker-looking eyelashes.

As Rumi Cosmetiques was coming into bloom, we acknowledged one of our dearest wishes was to inspire women to never stop trying to be the best version of themselves. To never settle for less, to always keep that “I still got it!” attitude, despite getting older and all of the changes/challenges accompanied with that.

Our exceptional passion for what we have created and what’s yet to come grows more resilient each day. We are grateful to have you on the journey.

Customer Reviews

Trusted By 170,000+ Women

★★★★★

After testing countless beauty products over the years, I finally found one that feels comfortable on sensitive eyes and stays looking fresh all day. I've also noticed healthier, fuller-looking lashes since making it part of my routine.

Karen Brown
Verified Buyer
★★★★★

Applies beautifully and stays in place from morning to evening. I've tried many alternatives designed for mature women, but this is the first one that truly delivered the results I wanted.

Ann Downward
Verified Buyer
★★★★★

I've experimented with so many options and usually stop using them because of irritation. This one has become a repeat purchase, which says everything about how gentle and reliable it has been for me.

Georgia Zaris
Verified Buyer

The Ingredients

Hyaluronic acid

Hyaluronic acid

Being the most well-known & superlatively successful star of the skincare industry, it’s the best in retaining moisture and ensuring the deepest skin tissue hydration.

Hydrolyzed collagen

Hydrolyzed collagen (B9 Vitamin)

A powerful protein that serves as one of the main building blocks of your skin. It’s absolutely essential for keeping your skin well-hydrated, supple and lustrous.

Ascorbic acid

ASCORBIC ACID (Vitamin C)

With its highly effective antioxidant properties, Vitamin C will triumph in smoothening uneven texture and tone of your skin by brightening and plumping up the natural skin barrier.

Tocopherol

TOCOPHEROL (Vitamin E)

This effective antioxidant alleviates inflammation and heals imperfections while also preventing oxidative cell damage and encouraging healthy & silky-smooth appearance of the skin.

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